The ambition of Quicken Loans to revitalize downtown Detroit is unbelievable. They want to remake downtown Into their own image. They've bought up half of the buildings already, and they're going to buy any more they can get. Some of them are going to be used to house the company's employees. But many others are going to be used as something outside Quicken's core business. In their 'Madison' building, they're creating an incubator for small tech startups. The model is clearly to be 'cool'. And - the 'brain' economy wants to live downtown. And there's nothing more urban and gritty than downtown Detroit.
Dan Gilbert is the CEO of Quicken, and this is clearly his vision. He thinks that Woodward Street can become "Webward" street. The picture below is looking up Woodward street from their headquarters.
No comments:
Post a Comment